Morgan Stanley’s making big crypto moves through E*Trade, planning to offer Bitcoin and Ethereum trading to everyday investors by 2025. The banking giant, with $1.7 trillion under management, aims to compete with Coinbase and Robinhood while maneuvering regulatory hurdles. Their methodical approach includes building robust infrastructure and securing crypto partnerships. Sure, traditionalists might raise eyebrows, but Morgan Stanley’s entrance signals crypto’s growing legitimacy – and there’s more to this story than meets the eye.
While crypto markets continue their rollercoaster ride, Morgan Stanley isn’t sitting on the sidelines anymore. The Wall Street giant is gearing up to bring crypto trading to E*Trade’s platform, targeting a 2025 launch that’ll make Bitcoin and Ethereum available to everyday investors. It’s about time – their high-net-worth clients have been playing with Bitcoin ETFs while regular folks watched from the cheap seats. With $1.7 trillion in assets under management, Morgan Stanley has the financial muscle to make this initiative work.
The bank isn’t messing around. They’re building serious infrastructure, partnering with crypto firms and leveraging E*Trade’s existing framework. And yes, they’re eyeing Coinbase and Robinhood’s lunch money. Morgan Stanley’s got this whole “institutional-grade security meets retail accessibility” thing going on, which honestly makes sense. Nobody wants their crypto stored in some sketchy digital wallet. The company is actively pursuing crypto-native partnerships to ensure robust trading infrastructure. With OCC approval now extended to over 1,200 U.S. banks, the timing couldn’t be better for Morgan Stanley’s initiative.
The timing’s interesting, with the Trump administration’s pro-crypto stance making waves. Morgan Stanley’s playing it smart, though – sticking to the big coins and steering clear of those questionable altcoins that keep regulators up at night. They’re even thinking about crypto derivatives down the road, once they’ve got their feet wet.
Development’s confirmed for 2025, but regulatory red tape might push things into 2026. They’re not just throwing spaghetti at the wall – there’s a whole phased rollout planned across different client tiers. It’s like they’re actually thinking this through or something.
Morgan Stanley’s crypto rollout shows real strategy, not just hype – methodically planning access tiers while navigating the regulatory maze toward 2025.
The move’s already sending ripples through the market. Morgan Stanley’s joining Fidelity and Interactive Brokers in the crypto game, but with a twist – they’re banking on that sweet E*Trade brand recognition and their tried-and-true brokerage setup. It’s basically saying, “Hey, crypto’s legit now, deal with it.”
For the crypto market, this is huge. More liquidity, more mainstream acceptance, and probably more traditional banks jumping on the bandwagon. Poor crypto-native platforms might need to up their game.
Morgan Stanley’s not just opening doors – they’re kicking them down with steel-toed boots, complete with proper regulatory paperwork, of course.
