Japanese gaming company Enish is going all-in on crypto, dropping 100 million yen ($679,049) on Bitcoin by April 2025. The investment comes as Bitcoin sits at $83,242, down from its recent peak of $87,791. Enish isn’t just buying crypto for fun – they’re integrating blockchain into games like “De:Lithe Last Memories” with NFTs and their xGEEK token. Quarterly reports will track their progress, and there’s more to this strategic move than meets the eye.
While many companies are still debating whether to dip their toes into crypto, Japanese gaming firm Enish is diving right in. The company just announced a hefty 100 million yen (roughly $679,049) Bitcoin purchase, scheduled to complete by April 2025. Not exactly chump change, even for a gaming giant.
This isn’t just another corporate flex. Enish, known for its blockchain game “De:Lithe Last Memories,” is serious about beefing up its Web3 presence. The company’s timing is interesting – they’re buying when Bitcoin sits at $83,242, down 1.9%. Talk about shopping during a dip. The company plans to maintain quarterly review reports to ensure complete transparency in their Bitcoin holdings.
With Bitcoin dipping below $84K, Enish’s bold crypto move shows they’re not just playing games in the Web3 space.
The investment strategy is pretty straightforward: buy Bitcoin, hold it, and review the position quarterly. Enish will report any gains or losses in their financial statements. Simple enough. Recent data shows Bitcoin reached peak price of $87,791 in the past weeks, suggesting a strategic entry point for Enish. With layer 2 solutions improving transaction speeds, Bitcoin’s utility continues to grow.
But here’s where it gets interesting – this move puts them squarely in competition with other Japanese heavyweights like LINE, who’ve been cozying up to Sony’s blockchain initiatives.
Enish’s “De:Lithe” series already lets players earn tokens and collect NFTs. Their xGEEK token maintains a steady price of $1.00 per 100 tokens. Now, with Bitcoin in their treasury, they’re doubling down on their crypto commitment. It’s like they’re saying, “Hey, we’re not just making blockchain games – we’re all in on this tech.”
The company sees Bitcoin as more than just a trendy investment. It’s about liquidity, potential price appreciation, and staying competitive in an industry where blockchain technology is becoming increasingly important.
They’re joining other Japanese firms like Metaplanet, who’ve already stacked thousands of BTC in their treasury.
For a gaming company that’s trying to make its mark in Web3, this Bitcoin purchase isn’t just about diversifying assets. It’s about walking the walk. While some companies are still writing cautious memos about blockchain adoption, Enish just put nearly $700k where their mouth is. Game on.
