Trump pocketed $57 million from World Liberty Financial token sales in 2024, quite the turnaround for someone who once called crypto a “scam.” The former president now holds 15.75 billion governance tokens while claiming no formal role in the project—just “helping” launch it, apparently. His administration appointed crypto-friendly regulators and created a Federal Strategic Bitcoin Reserve. Talk about a complete 180-degree flip on digital assets. There’s much more beneath this controversial financial transformation.
Fifty-seven million dollars. That’s what Trump earned from World Liberty Financial token sales in 2024. Not pocket change, even for a former president.
The cryptocurrency venture launched with his sons because, apparently, real estate wasn’t cutting-edge enough anymore. Trump went from calling crypto a scam to becoming the “chief crypto advocate” for a platform that issued 100 billion WLFI tokens. The crypto regulatory framework will be established within 180 days under David Sacks’ guidance. Talk about a pivot.
From crypto skeptic to chief advocate overnight—nothing says authentic conviction quite like a multi-billion token allocation.
Here’s where it gets interesting. Trump’s affiliated company, DT Marks Defi, snagged 22.5 billion tokens right off the bat. Meanwhile, the recent public sale raised $550 million from just 25% of the token supply. The math isn’t exactly subtle.
Trump himself holds 15.75 billion World Liberty governance tokens, valued somewhere between $1,001 and $15,000 according to official filings. That range is laughably broad, but at least he disclosed it. His crypto portfolio also includes up to $5 million in other digital assets and, oddly enough, $500,000 in gold bars. Old school meets new school.
The disclosure came through a 230-page financial document from the Office of Government Ethics. Remember, this is the same guy who broke tradition by never releasing his tax returns during campaigns. Now crypto holdings are listed alongside stocks and real estate like it’s perfectly normal.
The project structure tries to maintain some distance. Trump and his family claim no official officer, director, or founder roles. They’re just “helping” launch a platform that allocated them billions of tokens. Sure.
This crypto acceptance follows Trump’s complete 180 on digital currencies. He appointed pro-crypto advocate Paul Atkins to the SEC and initiated steps to clear regulatory hurdles. The timing seems convenient. The administration also established a federal Strategic Bitcoin Reserve to audit government bitcoin holdings, cementing the White House’s new crypto-friendly stance.
World Liberty is actively promoting a USD1 stablecoin backed by U.S. dollars, with tokens recently airdropped to WLFI holders in June 2025.
Meanwhile, the broader crypto market celebrated. Bitcoin crossed $105,000, NFT sales jumped 37% to $144.8 million, and Ethereum whales accumulated 1.49 million ETH. Not everyone won though – Cardano and Litecoin took hits.
The $57 million represents a substantial chunk of Trump’s reported crypto income. Whether this marks presidential financial innovation or raises conflict-of-interest red flags depends on your perspective. Either way, it’s unprecedented territory.
