Metaplanet has gone all-in on Bitcoin, dropping $92 million on 780 more coins to reach over 17,132 total—worth more than $2 billion. The Japanese company’s aggressive strategy since April 2024 made it the biggest corporate Bitcoin holder outside the US. Their stock jumped 258% this year despite recent volatility. Now other Asian firms are taking notice, with whispers that SharpLink might make a massive Ethereum play that could shake up the entire regional crypto scene further.
While most companies debate whether to dip their toes into Bitcoin, Metaplanet dove headfirst into the deep end—and then kept swimming. The Japanese firm just dropped $92 million on 780 more Bitcoin, pushing their total holdings past 17,132 coins. That’s worth over $2 billion now.
Here’s where it gets interesting. Metaplanet didn’t simply stumble into this position. They’ve been aggressively buying since April 2024, jumping from 12,345 Bitcoin to their current stash in just over a month. Their average purchase price? Around $99,640 per coin. Not bad timing, considering Bitcoin’s recent performance.
The company now holds the crown as the largest corporate Bitcoin holder outside the US. Globally, they rank seventh among public companies. They even overtook Tesla in the Bitcoin holdings game by June 2025. Elon’s probably somewhere tweeting about it.
But Metaplanet isn’t playing it safe. They’re using a mix of equity and debt financing to fund these purchases—basically the Michael Saylor playbook. It’s working, sort of. Their stock jumped 258.3% year-to-date, though it’s down 25% over the past month. Bitcoin volatility hits different when you’re leveraged. The company’s strategy aligns with Bitcoin’s emergence as a strong inflation hedge amid global economic uncertainty.
The numbers tell the story. Revenue hit 1.1 billion yen in Q2 2025, up 42.4% year-over-year. Their Bitcoin yield for 2025? A staggering 449.7%. That’s the kind of return that makes traditional investors question everything they know about portfolio allocation. CEO Simon Gerovich emphasized their strategic commitment by noting their overall average acquisition price of $101,030 per bitcoin across all purchases.
The risk? Debt financing and Bitcoin don’t always play nice together. If Bitcoin takes a nosedive, Metaplanet could face some uncomfortable conversations with creditors. Leverage amplifies gains, but it also amplifies pain. This leveraged strategy has contributed to the stock dropping over 40% from yearly highs, highlighting the volatility risks inherent in their approach.
Their ultimate goal sounds almost absurd: 210,000 Bitcoin by 2027. That’s roughly 1% of Bitcoin’s total supply. They’re not only buying the dip—they’re trying to corner the market.
Beyond hoarding Bitcoin, Metaplanet plans to leverage their holdings for cash-generating businesses, including potential digital banking ventures in Japan. It’s either brilliant strategic planning or the most expensive gamble in corporate history. Time will tell which narrative wins.
